Rebel Rabbit was born out of a need for alcohol alternatives in the space—a rebellion. Drinking alcohol is one vice where you get judged for not doing it – it can be hard to be the only one at a party or a brewery (because everything is at a brewery!) without a drink in your hand. And, people are pretty comfortable with asking why you’re not drinking. Coming at this from mental health and substance abuse backgrounds, the founders of Rebel Rabbit found themselves tired of answering all the questions and decided to do something about it! Their guiding principle is simple: “You do you.” The outcome of this rebellion is a cannabis-infused seltzer, swiftly gaining popularity nationwide, with the added perk of leaving consumers hangover-free.
Rebel Rabbit extracts the legal D9 THC compound from the cannabis plant and integrates it into an all-natural blend. Founder Billy Goldsmith crafted two strengths and three all-natural flavors to counterbalance the occasionally bitter taste of cannabis. All their seltzers are natural, low-calorie, and boast minimal sugar content.
Having recently acquired the Brewery 85 space in Greenville as part of their second company Upstate Beverage Consultants, LLC, Rebel Rabbit directly sells its products to consumers and also distributes widely. Achieving remarkable growth since its inception in 2021, the company is on track to earn its third million. Operating in a relatively new industry, Rebel Rabbit faces unique challenges but provides valuable insights to fellow founders in the adult beverage sector in Greenville. They actively contribute to a series of meetings for adult beverage company founders in Greenville through NEXT, sharing industry insights to benefit others on the entrepreneurial journey.
Upstate Beverage Consultants has a contractual agreement to do production for Rebel Rabbit as well as for other non-alcoholic beverage brands. This allows their team to control their production schedule and change directions quickly as rules and regulations shift around the hemp market. It also opens them up to having other non-intoxicating products in our portfolio. They have plans to expand the brewery later in 2024 to up their production capacity.
Co-founders Pierce Wylie and Billy Goldsmith, both alumni of the NEXT Accelerator cohort 2, sported Rebel Rabbit gear throughout their participation, emphasizing their brand identity. Pierce presented their journey and entrepreneurial challenges at the NEXT Showcase, shedding light on the sometimes isolating path of a founder. “It’s tough being a founder and figuring all this out. So when you can share stories and hear stories of people who have been there before and they can shed light on what you’re doing through it’s great. Leadership helped connect dots and also connect to people and building relationships that will continue to show dividends.” If you attended, they were also giving out samples!