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Event Series Event Series: Founders Forum

How We Build Things: The Functional Team of Product+Engineering+Design →

Are you a founder? Are you curious about becoming one? Do you work with startups? Or want to work with startups? Are you curious about what makes founders try, and keep trying? Founders Forum is an educational series from NextGEN designed for entrepreneurs, their teams, and their supporters BY entrepreneurs, created to connect, inspire, and educate in core disciplines relevant to all startups and activate the ecosystem at large.

Dive into building a highly collaborative product, design, and engineering team with John Barnett of Supermoon and David Siglin of Stitchfix.

About this event

March 13 @ 9:00 am - 10:30 am



Next Innovation Center
411 University Ridge Greenville, SC 29601 United States SC + Google Map

Learn how you can improve your efforts as a founder, walk away with outcomes you can apply directly to your business, and strengthen your relationships with peers and content experts.

Light refreshments will be provided with networking opportunities.

Building a Cross-Functional Team

A highly collaborative product, design, and engineering team form the backbone of successful modern tech companies. It’s through this “three-legged stool” approach that many of the products or services we love have been conceived and delivered. John and David each have experienced how this works at large companies and small startups. The goal of this session is to outline best practices and provide real-world examples of how this approach to team-building creates great outcomes for users and the business.

Meet John & David!

David Siglin has broad experience working as a developer, head of design, and head of product. He has seen how tight collaboration across these functions creates phenomenal outcomes for startups, and large companies alike. He’s currently a Principal Designer at Stitch Fix. Outside of work, David is active in the design community, giving talks on design, mentoring those looking to break into design, and advising startups on product and design strategy.

John Barnett is the Co-founder of Supermoon, previously CEO and Co-founder of Chroma Labs (developer of the Chroma Stories app, acquired by Twitter), and the creator of Boomerang from Instagram. Over the last 15 years, John led the development and launch of 6 apps with over 450M downloads.

Before founding Chroma Labs, John was the PM for the Facebook Camera, and a PM on Facebook’s AI team, focused on the future of visual creation and innovative consumer AR/AI applications. He was also a PM on Facebook’s Applied Machine Learning team, and Gen-Z team, and Instagram’s Story, Video, Profile, and Creation teams. John helped create and launch both Instagram Stories and Facebook Stories, along with helping to develop and pitch the initial product concept and framing of the market opportunity for WhatsApp “Status” in early 2016 (now the world’s most used Story product.)